Acquios Advisors had recently gone through a brand refresh and needed new video assets, which included an animated logo reveal and brand anthem.
For the logo reveal, I wanted to animate the shield in an eye-catching way and use a blur effect to suggest the benefits of seeing an optometrist. After several rounds of concepts and animatics, I created this final version.
Tools: AfterEffects
The brand anthem video included recently shot video that was captured in an actual client's optometry practice using on-site lighting and actual employees. There was uneven lighting due to windows, overhead flourescents, and darkened rooms. This created an editing challenge - especially in color correction. I was able to brighten up dark footage and get things looking good, in what was otherwise gloomy looking footage.
Tools: AfterEffects, Premiere Pro
