Morrissey needed a large variety of custom templates for creating branded social media posts throughout the year. They wanted designs for topics like Hiring, News, New Clients, Team Spotlight, and Special Occasions. They specifically wanted square format to be platform agnostic. Using their brand colors and styles, I created a variety of concepts that would look cohesive when seen in a social media grid, despite being very different in layout and color. Their marketing manager really liked this approach.
I presented over 50 ideas and variations, of which around two dozen were selected. Each layout was reproduced in a variety of color-ways. I delivered them in Illustrator with easy-to-understand layering so that their in-house designer would be able to jump right in and edit them.
