Morrissey needed an updated presence for their upcoming conference season and wanted a booth backdrop, tablecloth, and landscape brochure. Pulling from their ample photo archive I found images that suggested connection and hospitality, freshness, service, flavor, and fun. I wanted their backdrop to be a conversation starter so I used larger photos of people, supported with smaller images of food and locations. The brochure has a weighted mix of images from restaurants, hotels, and events interspersed with solo shots of food and beverages, as well as icons and infographics.
