At Nelnet Business Services (NBS), I led the creative direction for high-impact conference and event initiatives across our brands. NBS hosts two flagship conferences annually: FACTS' Elevate and Nelnet Campus Commerce's CampusConnect, along with a variety of smaller regional events, and attends dozens of national industry conferences.
Our team created visual identity for each event, including concepting conference themes, designing promotional materials, managing brand consistency, and producing booth experiences at multiple scales (10x10, 10x20, and 20x20). We collaborated closely with stakeholders, marketers, and event planners to ensure every touchpoint, from digital invites to videos to on-site signage, was aligned, engaging, and on-brand.
ELEVATE
CampusConnect
