At Nelnet Business Services (NBS), I led the development of two new product launch campaigns, each tailored to a distinct brand and audience. These projects offered an excellent opportunity to drive cross-functional collaboration between creative, marketing, product, and sales teams, ensuring alignment with the go-to-market strategy.
I provided strategic creative direction from concept to execution, bridging teams across disciplines to develop campaigns that reflected both brand identity and business goals. I applied a consistent creative process to ensure quality, clarity, and cohesion in all deliverables.
One particularly successful presentation garnered the following comment from the product lead: "This is just great. You guys caught the essence of what we want to share. This works for today and for the future."
Key Contributions:
• Directed and facilitated brainstorming sessions to generate campaign themes, content ideas, and creative direction
• Synthesized input from product and sales teams to inform messaging and positioning
• Mentored and collaborated closely with writers and designers to evolve concepts into compelling visual and verbal narratives
• Led internal mock presentations to refine messaging, rationale, and storytelling
• Delivered polished presentations to stakeholders, detailing creative strategy and rationale
• Oversaw final creative development and alignment with approved concepts
• Synthesized input from product and sales teams to inform messaging and positioning
• Mentored and collaborated closely with writers and designers to evolve concepts into compelling visual and verbal narratives
• Led internal mock presentations to refine messaging, rationale, and storytelling
• Delivered polished presentations to stakeholders, detailing creative strategy and rationale
• Oversaw final creative development and alignment with approved concepts
Outcomes:
• Stakeholders approved both the design and messaging strategies with minimal revisions
• Achieved strong alignment across marketing, product, and sales on creative deliverables and campaign execution
• Achieved strong alignment across marketing, product, and sales on creative deliverables and campaign execution
Approved concept art:
